Project Summary

A Product Design Challenge started on July 22, calling on Product designers, UX/UI designers, researchers, and designers of any kind to help solve environmental, health, and social inequality issues through design. We took part in this challenge, amid a rising concern over food waste.

shopping bags with food
Photo by Maria Lin Kim on Unsplash

Food Waste Problem

In modern households, people often tend…

“A workspace with an iMac and a laptop near a window” by Alesia Kazantceva on Unsplash

As product managers or experience designers, we keep our eyes on making our creations successful, memorable, and pleasurable. So what’s the trick behind?

In this article, we are covering the Peak-end Rule, a psychological heuristic which has a huge impact on experience design and customer behaviour.

According to the peak-end…

Shawn Deng

UX Design @Microsoft

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store